Featured in...

The Mairead - As Featured in Together Journal

Inspired by the strength in femininity, The Mairead combines robust corsetry with ethereal fabrics for the utmost in bridal romance. A dress so special needed an equally special shoot to preview its launch...

The Jordan - As Featured in The Anti Bride

The Jordan made her debut at the picturesque Wallalong House Estate, in a shoot by the dynamic duo behind Sarbo Studios. As featured in the ever-cool Anti Bride, In Bloom brought together the best of the business to showcase a twist on the traditional for the elevated bride.

Destination I Do

6 Wedding Dress Trends to Expect in 2024

As the curtains fall on another enchanting New York Bridal Fashion Week, brides-to-be around the world are buzzing with excitement over the latest trends that graced the runways. The year 2024 promises a diverse range of styles, from classic romance to bold and modern statements. Let’s explore the enchanting world of wedding dress trends that stole the spotlight during this prestigious event.

Martha Stewart Weddings

This Couple Returned to the Spot They Got Engaged—the Amalfi Coast—for Their Destination Wedding

The moment Cara met Dave in Los Angeles, a voice in her head told her she just met her husband. "Of course, I thought I was crazy!" she remembers. But as the two got to know each other over the next few weeks, going on dates to concerts and football games, that voice got louder.

Hello May

Moira Hughes Couture: Take Flight

It’s here, friends, and it’s definitely one to write home about: the latest collection from one of our favourite bridal designers, Moira Hughes Couture, is set to land any second now and we’ve been given a sneaky first look at all the pretty pieces. And can we just say, to say we’re excited is, well… a bit of an understatement.

Hello May

Top 20 Bridal Designers & Boutiques To Follow On Insta

Whether you’re looking for something to elope in, minimal cottage core vibes or intricate detailing, we’ve seen it all friends, and after some careful consideration, we’ve compiled a list of our top 20 all-time favourite bridal designers and boutiques that you simply MUST chuck a follow on the ol’ Insta.

Hello May

22 Dream Dresses Under $5000!

It’s fashion Friday folks (woohoo!), and today we’re taking the opportunity to get you all revved up for the weekend with a bout of gown shopping, or if you wish, just the opportunity to simply swoon over some damn good-looking looks that all fall between $3000-$5000.


Inside a whimsical garden wedding

Doctor Constance Gomez-Poulin met the love of her life, Sydney Swans player Nick Smith, at a friend’s son’s first birthday party in 2014. Two years later, the footballer popped the question while the pair were holidaying in Spain.

Moira Hughes Couture Fall 2024

As New York Fashion Week wraps up and beautiful gowns that adorned the markets are prepared for brides, Moira Hughes Couture, a Sydney-based designer, has reemerged this year to showcase signature corsets and fine art floral designs, perfect for brides looking for a vintage aesthetic wedding in Tuscany.

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Visit our Sydney Flagship Showroom

Visit our Sydney Flagship Showroom