At Moira Hughes we create elevated wedding gowns for the effortless bride.

Our Sydney-based brand embodies craftsmanship, individuality, and cinematic style.

We are the destination for relaxed and refined luxury bridal for the empowered woman embarking on her next stage of life.

Let us introduce our creative director and founder, Moira Hughes.

You may not have been dreaming about your gown your whole life, but she has! Named ‘One to watch’ by Vogue and ‘Australias most romantic gowns’ by Harpers Bazaar, Moira’s journey spanned from Fashion School in London, to designing in Dublin, and working throughout Europe alongside the industry’s most respected creators.

When a holiday romance turned into her forever love, Moira opened her first boutique in the heart of Sydney in 2013 and began bringing life to her own couture creations. 

Often found with a Barrys tea (or red wine!) in hand, you will find Moira in the workroom, liaising with her team, and most often, the biggest champion for her brides.

“I want to bring bridal back to what is important. Those moments where you exhale, look around at all the people you love in one room, feeling and looking your absolute best! Moments like these you remember your whole life. It’s so special to be part of making that happen for my brides.”

Designing memories

At the core, our gowns are as carefully considered from the inside as the out, crafted to feel like an extension of the bride and highlight her natural beauty. Pioneering an innovative use of Parisienne corsetry and signature silhouettes, a Moira Hughes gown sculpts and lifts from the inside while flowing effortlessly on the outside. An MH bride can dance the night away knowing a team of artisans have her back.

Our designs marry old world craftsmanship with iconic classic, creating a refined aesthetic gowns for the effortless bride.

“It’s not about wearing a dress, its about embodying a moment. In a word full of trends there is something iconic about a classic.” – Moira Hughes, Designer

Designed in Sydney, Made by the world.

Our label thrives on creativity, empowerment and collaboration.The all-star team behind Moira Hughes share one goal – lifting each other up. Although our designs are created in Sydney, we have established a global network of multicultural artisans from which we source specialized details and rare fabric to complete the vision.

We have recently expanded our network to include a select number of bridal boutiques around the word that feel like home. Partnering with these incredible boutiques allow us to connect with diverse women walking the aisle- their way.

Empowering Brides Worldwide

Our bride wants a gown that speaks to her and just feels right. A dress that just feels like “her”. She has been to weddings before and wants hers to be bursting with soul. She wants a gown as individually made as she is, without compromising the planet.

Giving Back

We know we are the lucky ones – creating magic every day in a safe and collaborative environment. By choosing a Moira Hughes gown, you join us in supporting women making the world a better place. Our current charity is ‘Women for Women International’ supporting families in war-torn countries start businesses, learn skills and build themselves a better life. Read more about our efforts by Clicking Here.

Visit our Sydney Flagship Showroom

Visit our Sydney Flagship Showroom