FOR LOVERS New collection SS 2020 - The creation of a collection

Introducing the newest offering from Moira Hughes Couture.

We have had so much fun creating this collection and the campaign and we are happy to be able to share it now as we launch.

The Casey - beautiful blush tulle with hand embellished lace detail, deep V neckline and soft tulle skirt.

Weaving inspiration from the bold and sweeping vistas of the Australian landscape with a deep respect for the feminine form, the collection reflects the strong beauty of the modern bride. 

The gowns evoke classical elements and Moira's signature silhouettes that sculpt and enhance the female form. Created for the unique bride ready to seek out new horizons.

The Faye gown - features a deep V neckline with lace insert, soft gathers on the bodice create movement. With a slimline skirt featuring a lace godet train.

The mood is elegant and refined, for the bride who is confident and knows who she is and what she wants. Not afraid to play with tradition and embrace a gown to truly showcase who she is.

Building on established success across New York Bridal Week, celebrity dressing and magazine editorials, the new collection encapsulates Moira's unique sense of style that has become synonymous to the brand. 

Laden with clever details, clients are invited to inspire changing elements such as removable necklines and interchangeable shrugs. Each gown has its own personal touch making the dress truly a one-off.

This collection is unique for Moira as it covers a wider price range, allowing more brides to experience wearing a Moira Hughes gown for their special day.

All created using exquisite fabrics, laces and embellishments sourced by Moira from across the globe in the highest quality available.

Proudly Australian designed and manufactured, our designs are ethically made and created with exquisite craftsmanship ensuring the perfect fit.

Collection "FOR LOVERS" will be exclusively available from Moira Hughes Boutique in Paddington, Sydney from Friday 7th June 2019. By appointment only.

The collection will travel to our stockist 'The One' in Dublin, Ireland in July 2019.

The Harper gown - stunning hand placed lace detail. Features a deep V neckline and low back. The full Tulle overskirt can be removed to create a completely new look.

Thanks to our crew for all your hard work in bringing Moiras vision to life, and the fun.

Behind the scenes of the campaign we worked with some incredible talent.

Our creative director and producer Sophie from www.engagedcreative.com.au helped bring Moiras vision to life. Finding us the perfect location to shoot the campaign.

These amazing images captured by Chris Mohen @chrismohen are so perfect. The stunning video shot by Calum Riddell @riddelldop shows the movement of each gown. Hair and makeup by the lovely Alex Perrin @alexperrinmua , made our gorgeous model for the day Greta Hampson www.viviensmodels.com.au look like the most dreamy bride we could envisage.A classic gown with innovative modern detailing, The Ella doesn’t fail to impress!