Press Release - ALCHEMY
Transformational Alchemy - Moira Hughes’ 2024 Collection
A new collection inspired by the magical process of transformation, where something flat takes form and shape.
Revealed at New York Bridal Fashion week, this bold new collection embodies the essence of creation and metamorphosis.
Building on 10 years of couture expertise designing gowns that incorporate an editorial twist on a classic silhouette, Sydney designer Moira Hughes’ launched her 2024 Ready to Wear collection, Alchemy in New York at One Fine Day.
Much like an alchemist turns base metals into precious ones, this collection skilfully plays with the fluidity of drape, the incorporation of pearls and crystal, transformative additions, and hand-beaded details.
In Alchemy, you'll discover gowns that go beyond the traditional, where each is a testament to the artistry of transformation.
“Moira Hughes’ 2024 Alchemy collection mixes classic silhouettes with a bit of 1950s glamour updated for the contemporary bride. My favorite look from the collection is the Oriana slip dress, which gives a nod to Marilyn Monroe with a Carolyn Bessette Kennedy vibe—it’s Old Hollywood meets modern minimalist chic.”
Alchemy is designed for the bride who seeks something truly distinctive.
It's for the woman who embraces transformational details and craves a touch of high fashion and personality in her gown.
On the surface, refined detailing offers a unique fashion twist for the ultimate in bridal fashion. With our signature extended corsets effortlessly sculpting the body beneath.
Using techniques reserved for couture, the ready-to- wear collections encompass the soul of what it is to be a Moira Hughes bride.
“A Moira Hughes bride values quality, design and uniqueness. Ultimately, she wants a gown to match her personality. One that is different from what is expected but feels like her.”
The signature silhouette of a Moira Hughes gown enhances femininity.
Parisian corsetry sculpts the body while the silks drape effortlessly on top.
“I design for the moments that take your breath away. ”
Contact the team at Moira Hughes for enquiries or to view the whole collection.